Episode 4 –The science of storytelling for building your Social Proof Profile and growing your sales
In this episode host and Bestselling Author, Nik Maguire talks about the art and science of storytelling and how it is vital for selling online and building a personal brand. Nik discusses how to create an origin story and the structure of a story to engage your audience and stand out from your competition.
Sharing real examples of businesses who have created their own origin stories by going through our own social proof profile process and how this has improved their online proposition and conversion rates.
This is a must-listen-to episode if you are wondering why you are not getting enough sales online or if you are concerned that your personal profile and story is getting lost online.
Author Nik Maguire launches new book ‘Beyond PPC — Groundbreaking digital marketing strategies for lead generation when pay per click fails’ at a VIP launch party in Manchester UK.
The multimillion-pound super-venue in the heart of Manchester was the setting for the launch of digital marketing veteran Nik Maguire’s book launch.
Surrounded by a hand-selected VIP guest list, ranging from CEO’s and business leaders in Leisure & Hospitality, Publishing and PR to prominant individuals in fashion, finance, arts, and business.
The event was organised by celebrity publicist Laura Graham of vital management who has been responsible for managing the careers of actors including Catherine Tyldesley, Katie McGlynn, Jamie Lomas & Michelle Keegan. Being experienced in managing events where peoples names are “up in lights” Laura Graham ensured the Impossible venue was branded with Nik Maguire’s name and the book title for all of Manchester to see in style.
Nik Maguire is a digital marketing veteran having worked in the industry for over 20 years. He founded his agency Social Proof Media to create the first sales-results-focused digital agency, which creates both content and sales funnel strategies for businesses in both the UK and USA. Who want to scale their sales through social media and digital marketing. In 2019 he authored Beyond PPC as a way of educating the marketplace to the potential of social media selling through sales funnels and content marketing.
The invited guests were welcomed to a specially crafted cocktail called ‘Beyond Rum’ containing Pineapple Granade Rum from Rock Star Spirits Ltd which was a creamy explosion of taste and flavor, setting the mood for a great evening of networking and celebration.
Nik Maguire CEO of Social Proof Media and author of Beyond PPC took time to speak with each guest individually where he discussed various elements of this groundbreaking book.
Beyond PPC is written to explain how to generate new leads and customers from social media and digital marketing. It explains in simple terms how to: split test; create a sales funnels; market on Linkedin and Facebook; as well as approach social media and marketing with a customer-centric sales framework.
Many of the guests were also existing customers of Social Proof Media including CEO of Tokyo Industries Aaron Mellor who said:
“Huge congratulations to Nik Maguire with his book launch. Nik has worked with Tokyo Industries for years advising us on our digital strategy for social media, he was instrumental in the launch of Impossible in Manchester and has proven he has a deep understanding of Facebook Advertising especially for selling out events and concerts”.
The event was not without the usual flamboyant flair and showmanship which Manchester has come to expect with Nik Maguire, who has for many years been a key influencer in the city. Creating the cities first Video Magazine called Mad About Manchester and being awarded ‘Manchester Business Personality of the Year’ in 2015 by downtown in business. At one point in the evening, all the finalists of Miss Manchester 2019 showed their support, joined Nik Maguire in his celebrations on the steps of Impossible.
Following fabulous canapes from the Impossible kitchen, Nik Maguire addresses the VIP guests discussing his journey and how he came to publish ‘Beyond PPC’
“Not only did I want to share my experiences of the last decade in helping businesses sell online, but I also wanted to implement a Social Proof Strategy for myself. Further building my online visibility not just through podcasts and video content but by writing and publishing a book of my own. It was when holidaying at a friends wedding on a yacht in Turkey that my drean to author a book become a reality as I found myself on the same vessel as ‘The Self Published Millionaire’, Joseph Alexander.”
Joseph Alexander is the co-founder of Self-Published.co.uk and publisher of over 120 original book titles. It was the chance encounter on that yacht in Turkey that brought the two together. Nik Maguire was able to advise Joseph on the launch of his new book “The Self Published Millionaire” from a digital marketing perspective and Joseph and his co-founder of self-published.co.uk, Tim Pettingale provided the books ghostwriting as well as a full array of book marketing and Amazon publishing advice, which helped propel Beyond PPC to No1 Bestselling bookin 3 countries on Amazon for Social Media Marketing, E-commerce and Web Marketing within the first month of its launch.
Joseph Alexander addressed the audience and said:
“We believe everybody has a book in them and with Nik’s reputation as a Manchester influencer and socialite, I assumed he would want to write a novel on the secret side to Manchester nightlife and hospitality. What I did not expect to find was a marketing genius and intellectual heavyweight who wanted to write a simple and accessible book to help people find new ways to grow their businesses online and with social media. A book which he himself would be using as a lead magnet and business calling card for Social Proof Media”
“We have published over 120 books and ghostwritten autobiographies, music books and political biographies but helping Nik to publish Beyond PPC was one of the most rewarding ventures we have undertaken. Seeing his book reach number one in the charts gave both Tim and I huge satisfaction.”
Nik Maguire then went on to thank everybody who had attended which also included: Fashion designer and CEO of Bodaskins Nathan Alexander with wife Monika Monika Nawrot; Manchester International Festival ambassadors Howard Sharrock and Judith Wilson; CEO of Americamp, Cat Tomlinson; Wealth Manager Mike Barnes; Fashion Stylish Francesca Alena Lucia Coletta; Social Proof Media’s head of media Essy Van Der Vlies; CEO of Char Lounge Leeds, Mand Kaur, daughter Harriet Maguire with boyfriend Ingram Kusaloka; Latifah Lolade Stewart founder at Indigo Moon; Andy Conway founder at Incarnate clothing; Laura Graham CEO Vital Publicity, Amanda Linekar personal trainer and many more selected guests.
Nik Maguire then formally began the book signings writing individual messages to each of the selected guests who had attended. Once the event had concluded the guests moved on to a dinner at The Ivy in Manchester followed by late-night celebrations at a private residance in the city.
Beyond PPC can be purchased from Amazon UK here or Amazon.com here. For any businesses wishing to grow their sales or increase lead generation through digital marketing and lead generation, you can contact Social Proof Mediahere.
The book is designed an everyman’s guide to generating new business and leads online when paid advertising through PPC or (boost on Facebook) fails to deliver the results you need. The book in just 79 pages covers topics such as:
Beyond PPC – Ground-breaking strategies for digital marketing lead generation when pay per click fails
Discover how to create new lead sources (even if you have never done PPC)
Understand how to improve advert results
Discover LinkedIn for B2B lead generation
Understand features in Facebook beyond the Boost button
Learn how to make your content go further
What to do when your PPC leads dry up?
Are you struggling to convert clicks from PPC?
Is the price of Pay Per Click advertising too high?
Do your keywords have too much competition?
Do you want to find more customers with less competition and get more conversions?
BEYOND PPC will teach you exactly that! If you have never ventured outside of SEO and google Ads then this book will provide a foundation for alternative lead generate strategies.
Here’s What You Get:
Frameworks to the methodology of sales funnels, social media marketing, split testing and content marketing for lead generation
A proven practice approach for getting more from your ads
Understanding of how tailor your messaging based on your audiences mindset.
Some alternative ways of getting leads your competition might have missed.
Bonus One: Downloads to help you maximise your ad revenues and measure success.
Bonus Two: Copy and Paste templates that have yielded results for lead generation!
Bonus Three: Get the audio book for free from our dedicated website
International bestseller Beyond PPC by Nik Maguire
The book provided in both Kindle and Paperback versions instantly started to rise in the Amazon charts, peaking at No 3 in the UK in day 1 and over the next few days, the book (in both versions) became No1 bestseller in many categories including Social Media, Business e-commerce and Web Marketing.
Not only were sales (and FREE downloads) beyond expectation the Book also received 5 star reviews from people leaving their feedback, reviews included:
“This book helped me to find new ways to grow my business online, really easy read and helped plant a few seeds that I’ve been able to recommend. All business owners should check this out.” *****
“What a brilliant and useful read✔ With free downloads online ✔This book has helped me to find new ways in a very easy to follow step by step guide to grow my business online. HIGHLY RECOMMENED 💯✔” *****
“A must read for anyone running a business that has a website or social pages and wants to make them work smarter. Loads of amazing hacks and tricks from an industry legend” *****
In four days the book has made the top 10 charts in various categories in UK, USA, Canada, Germany, Brazil, Italy, India, Netherlands & Australia.
New “international bestselling author” Nik Maguire 😏: said
“I wrote beyond PPC after working with many companies who have been able to grow their business through social media and I wanted to share the best stratagies. The success of the book is largely down to the huge demand for businesses to try and undersatand how their social media can be more than just organic posts and how it can become their greatest sales asset. I am overwhelmed by the positive feedback and volumes of sales we have seen so far.”
The book was published by UK firm www.self-published.co.uk who have published and ghostwritten hundreds of best selling titles from music to biographies. Co-Founder and best selling author Joseph Alexander said: “Nik Maguire has redefined how we do digital marketing.”
You can download a FREE chapter of Beyond PPC HERE
Sales and marketing have never been more linked than they are today! To win, you have to be great at building your brand, finding your tribe and selling more stuff! – you also have to be better and faster than your competition.
This podcast will help you to do that! to grow your business with the latest digital marketing and sales funnel strategies for lead generation, sales conversions and online fame. Listening to these podcasts will provide you with real-world solutions for getting ahead in online sales and marketing.
With guest interviews from successful entrepreneurs, marketers, and experts. ‘Social Proof Media’ the podcast, will provide you with powerful tools, techniques and industry secrets, so you will be a master of growing your business online.
With host Nik Maguire a sales and marketing veteran, author and speaker. This podcast aims to be your one-stop shop for getting ahead online and staying one step ahead of your competition.