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Lead Generation Marketing

3SR

Client

3SR

Summary

Generating delegate bookings for boot camps in Europe, US and Asia through social media advertising and lead funnels.

3 Second Rule run executive bootcamps and coaching programs in different cities across the world for men to improve their dating skills and self-confidence.  These courses cost between $3,000 and $10,00per person.  We developed paid social and video marketing lead generation campaigns for data capture.  Using customer audience data and split testing approaches we were able to successfully identify men through specific data points where were most likely to attend a course.  We were able to acquire new and qualified leads at £38.46 for the Amsterdam bootcamp and £10.77 per lead for their 2017 Las Vegas bootcamps.  Many of whom attended courses or have shown intent to attend future courses.

Results from Amsterdam video ad campaign
  • 24,600 targeted video views (FB/Youtube)
  • 18,099 FB views 15,968 people taking action
  • Cost per result (action) on FB £0.005
  • Cost per qualified (tripwire, data verification, discovery call) lead £38.46
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Generating delegate bookings for boot camps in Europe, US and Asia through social media advertising and lead funnels.

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