LOADING
Influencer Marketing

Odeon Cinemas

Client

Odeon Cinemas

Summary

Regional influencer marketing for Manchester cinema and creation of UK wide internal training videos for Odeon staff.

As a long-standing client, Odeon cinemas have used our services for local influencer marketing across Manchester for awareness of their facilities and for increasing footfall through local promotion and influencer marketing on Mad About Manchester.  In 2017 they commisioned a set of five training videos for their own internal programs which was available via their O-Tube channel to all employees in the UK.

Influencer Marketing Results

Throughout 206/17 Odeon used Mad About Manchester as a way of generating incremental footfall:

  • Odeon Manchester advertised on 17 episodes.
  • 4 feature videos (Ghostbusters, Grim fest, Dory launch and 5 amazing facts)
  • Ticket sales using promotional codes showed significant redemptions.
Training videos

We created 5 internal training videos for “Odeon O-Tube” their internal training portal.  Each video was to be edited to 2-5 minutes and shot in ways which would be fun, informative and be engaging for the viewing staff.

  • Location shoots.
  • Green screen and effects.
  • UK wide internal deployment.
Social Proof Media

Case Studies

Impossible Manchester

£3.5m venue launch using Social Proof Media to develop the brand's voice and tone and produce digital content.

Odeon Cinemas

Regional influencer marketing for Manchester cinema and creation of UK wide internal training videos for Odeon staff.

European Shuffleboard

Europe's leading provider of Shuffleboard wanted to launch their brand and product in UK market on a limited budget.

Hotel & Tourism

Hotel and tourism content creation with specific lead generation for room bookings and F&B sales.

Croatia Life

Video marketing showcasing luxury property and lifestyle that will also be used for property investment.

3SR

Generating delegate bookings for boot camps in Europe, US and Asia through social media advertising and lead funnels.

Free hotel guide to increasing your RevPAR with Facebook Ads!

Get my FREE copy