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Hospitality Lead Generation Marketing

Hotel & Tourism

Summary

Hotel and tourism content creation with specific lead generation for room bookings and F&B sales.

The hotel industry faces the increased pressure of margin erosion due to the success of online booking aggregators.  We have worked successfully with hotels to increase direct bookings, local awareness and increase footfall for F&B using social media and lead generation.

Lead Generation

Millers at the Anchor

Campaign Statistics
  • 33,000 video views
  • 581 website link clicks
  • £7000 of direct bookings for £1000 adspend!
Lead Generation Campaign Facebook

Brief: Millers on the Anchor is tucked away in a small hamlet on the coast of West Somerset, a weekend holiday destination for ramblers and families alike, the hotel even though very popular was losing significant margin on rooms to booking.com and secretescapes.com, who although successful at increasing their occupancy rates, eroded much of this hotel’s GP.  They had a limited budget to increase direct sales.

Solution: We created a travel style video for facebook and ran a three-month campaign using paid social to increase direct booking to their website.  Using our 10x formula for paid social combined with custom audience data and Facebook pixels, we were able to generate significant direct bookings which ensured maximum occupancy with higher margins over the vital summer period of 2017.

Local influencer marketing

Malmaison Manchester

Lead Generation Campaign Facebook

Brief: Malmaison Manchester offers more than just a great stay, their F&B and Chez Mal restaurant and bar are great places for local residents to visit.

Solution: As part of a 12-month campaign working with Mad About Manchester we created a series of videos highlighting various elements of the Hotel, this included: Corporate bookings (See video), event and meeting spaces, restaurant menu, seasonal offers and bar offerings.

Campaign Statistics
  • 20 separate videos on Facebook, Youtube and website.
  • 10,000 +  organic views with influencer recommendation.
  • Competitions and offers with redemption.
  • Increased footfall and corporate bookings.
  • Introductions to other local niche channels to increase reach.
Organic Social Media

The Midland

The French

Celebrating the refurbishment of The French we created this elegant showcase video and ran a Facebook competition resulting in over 100,000 people reached within 24 hours.  The engagement success of the campaign was significant enough for the hotel to commission further work across the hotel.

Spa Launch

The icon Midland Hotel in Manchester commissioned Social Proof Media to launch their new Spa webpage, the timescales were very short as it was to coincide with a Channel 5 documentary. We successfully reached 10,000 views of this video organically on social media, growing their page by 2,000 followers in 2 weeks organically.

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