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Influencer Lead Generation Marketing

European Shuffleboard

Client

European Shuffleboard

Summary

Europe's leading provider of Shuffleboard wanted to launch their brand and product in UK market on a limited budget.

Brief: To help establish a consumer-facing brand for European Shuffleboard called Shufl.  Build case studies of how social media can drive footfall to local venues using paid social.  Create digital assets, channels and videos to help establish the brand voice.  Consult and provide solutions on how sales leads can be generated online for sales of Shuffleboard for new bars, hotels and venues and automate this process through a lead funnel.  Organise a launch event in Manchester. Assist in trade shows and help produce sales materials. Build data and audiences to establish the brand as bringing value to new customers of Shufl.

Events and launches

We provided local marketing, PR, awareness and marketing collateral for a successful launch event in Manchester.  Trade show support was also provided with videography, photography and promotional staff.

  • Event Organising
  • Local awareness
  • Photography & Videography
  • Promotional staff
  • Data capture
Social Media

Developing a national brand from scratch with only a small budget which requires sales before increasing required focused localised activity which could then be scaled.

  • Content creation
  • Automated scheduling of content
  • Hashtag management
  • Monitoring comments
  • Community engagement
Lead generation.

Using custom and lookalike audiences in Facebook we developed a set of case study videos and targeted hospitality decision makers with a video offering a free ebook on growing midweek trade.

  • Landing page built in WordPress.
  • Integration with MailChimp, with automated email responses.
  • Case study videos.
  • Ebook based lead funnel using Facebook pixels.
  • Industry .pdf Case Study created collating statistics and calculation RoI.
  • Paid social campaign management including remarketing.
  • Cost per qualified lead £9.23.
Paid Social for local awareness and footfall on just £100 ad budget.

Using Facebook ads and video marketing we were able to target specific demographics who were likely to visit the bars where Shufl was installed, the result was a low-cost campaign which produced significant footfall and online traction.

  • Consumer-facing video campaign
  • Cost per view of £0.004 achieved with 31,000 (paid+organic) views on £100 ad budget!
  • High Facebook community engagement with shares, likes and comments.

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