Why your BOOST is not working!

What could be easier, you write an eye-catching post on Facebook about your amazing  best selling product.  You hit the BOOST button to get it in front of huge numbers of Facebook users, for just a few quid and…… and….. and nothing happens!  Your promotion ends, you can see lots of clicks and engagement on your post but you didn’t make any sales… why?

Because you are missing the fundamental tenant of selling to cold audiences online… the fact that 3% of people are ready to buy but 97% are not, and even if they were, they are not ready to buy from you!

You have to nurture trust and knowledge in your product, your business and even possibly yourself, before somebody will make the decision to buy from you online from a Facebook Ad.

It normally takes between 6-9 “touches” with a customer before they are in the “ready to buy” zone and it is your responsibility to get the customer there.  Using a Facebook Boost is often just talking to 100% of the audience as if they were the 3% and hoping to convert a sale!!!  You may get lucky with some sales but just look at the math, if your audience is 100,000 you are going to be spending advertising pounds on reaching 97,000 people who would never buy from you at this stage and you can’t even identify the 3,000 individuals that may be ready to buy yet!  So you are paying to advertise to people who will never buy from you, hence the large cost with no results – even if your cold audience targeting contains your perfect demographic with interests in the sector you are in, you will still NOT be making sales!

Learning to communicate to the wider audience in a way which can lead them on a journey of understanding and positive exposure to your brand and offering is the key to starting an online sales funnel.  With this approach you will be able to generate more for your advertising budget and move prospects through the 6-9 touch points in a systematic and measurable way, leading to measurable and predictable sales conversions for the budget allocated.

Making sales online is not hard, it just takes experience and time.  It is similar to learning cricket, you can not expect to walk to the crease and hit a six the first time you bat.  You need to learn the game, develop a strategy and make sure each ball you hit contributes to the winning score.   This is also the secret of selling online, don’t assume one great advert on social media will transform your business, you need to develop sales funnels and conversion techniques over a period of time.

At Social Proof Media we provide the consultancy and services to build your sales funnels, saving you from waisting advertising money on Boosts and driving your online sales growth with an expert strategy.

Size matters according to landmark study from Linkedin unlocking the DNA of a perfect post!

[vc_row][vc_column width=”1/2″][vc_column_text]This landmark study from Linkedin seeks to discover the secrets of successful content marketing and they have discovered the optimum length for a post.

Collecting data from over 400,000 posts Linkedin and Buzzsumo have studied and analysed the 40,000 most shared posts to distil what makes good content.

Some of the conclusions may be of no surprise to the experienced marketer. For example that the title of a post matters and vertical market specific content is critical for both backlinks (SEO) and sharing (relevant engagement). However, the most significant finding is that the length of a long-form article is crucial when it comes to sharing and back-linking.

Of the 80,000 most shared posts from the Marketing and Technology sectors, 80% have fewer than 1,000 words. That’s right you heard it, longer form content over 2,000 words is more shareable than short snippets.

“There is no denying that longer form content is an indispensable part of content marketing strategies. If the objective is to build authority and set the agenda around a particular subject, then marketers need to find a role for it in their editorial calendar.

The full report also provides of the most effective three-word phrases for SEO and the five key elements of a content formula.

To download the full report click here[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”2383″ img_size=”full” alignment=”center” css_animation=”fadeIn”][/vc_column][/vc_row]