New branch for Manchester Paid Social Media outsourcing

paid social manchester

Social Media Outsourcing in Manchester

The newest member of our team Essy Van Der Vlies talks about why she is in the perfect position to manage our social media outsourcing team and her passion for seeing social media grow.

My Social Media Journey

If I would get a pound for the question:”Essy, how come you have such a loyal following and you get so many likes, comments and shares”, I would buy myself a ticket to the sunshine right now and top up my tan! The truthful answer is genuine engagement with appealing and consistent content. However, if you are running a business the last thing you have time for is spending hours online organically growing and connecting with potential customers.

With Social Media becoming a very crowded place it’s getting more difficult to stand out from the crowd and find your audience in your niche. However, Social Media outsourcing remains one of the most effective ways to grow your business and brand online. Keeping ahead of all the constant changes is very time consuming for any business or entrepreneur to stay on top of the game. These days Facebook can push out up to three to four updates daily. Anyone that manages a Facebook page will have experienced that for example, the recent algorithm change can affect how many followers will get to see your posts and therefore can affect your business negatively. Trying to keep up to date with these changes is almost a full-time job. Creating consistent and strong content in an engaging way that will draw new customers to your page definitely requires dedication, enthusiasm and the knowledge of how to get noticed for all the right reasons.

Starting out as a total Social Media virgin three years ago promoting my model images gaining lots more booked shoots rapidly and my passion to inspire and empower women I quickly found out how to keep my audience wanting more and growing organically. I also learned quickly what not to do, the importance of educating yourself with the latest changes to keep on top of the game.

Paid Social and Social Media Outsourcing

Fast forward to today I am now managing accounts for a number of businesses, helping them achieve their goals online. Realising that the skills I have learned over the last few years are helping many different businesses is very rewarding. Therefore me and the team have now have decided to extend this service to business of all sizes across the UK.

I am writing this article first to show my gratitude for all those that have followed and supported me over the last three years, especially the people that have educated me on writing interesting blogs, publishing, editing and keep on growing steadily online. However what I am even more excited about is sharing my knowledge, my enthusiasm, and social media skills how to help other businesses grow to their full potential. Together with the Social Proof Media team, which includes specialist in video production, SEO, publishing, sales funnels and paid advertising I believe we have the perfect proposition to help your business flourish too. Whether you need a helping hand with your website, written content, managing your social media or need more leads and sales for your business I believe we have the perfect offering.

I am now working with a luxury watch company, a physiotherapy practice in Berkshire, a software company, a care home and multiple hospitality venues and I couldn’t be more excited about what’s to come next. One of the benefits working with the team and a wide range of different businesses most definitely is picking up additional knowledge in area’s I never would have imagined and putting these into practice and seeing impressive results.

Good Social Media Practice

I think it’s crucial to keep social media outsourcing ‘social’ because let’s be honest we all get a tad irritated if we get bombarded with offers or posts we don’t want to see to our timelines. However, knowing how to reach the right audience whether it be for customer acquisition or engaging with existing customers for repeat business has become my passion. We can help to focus your proposition: to the most suitable social media network from Facebook, Instagram, Twitter to Pinterest; Optimise your social media profiles; post evergreen content; use targeted content for the appropriate user profile; posting at the most impactful time and responding to your follower’s comments and enquiries.

If you feel after reading this your business could benefit from our expertise, I would welcome hearing from you. We are here to listen and find out where we could help you and your business. Whether it’s making your website more appealing to your customers; building sale funnels; creating more leads or running your social media lets have an informal chat. I believe if you start to prioritise social media outsourcing with the same importance as your sales force or your PR then your business can start to thrive online like so many of our clients.

See a full listing of our services from outsourcing your social media to paid social advertising 

Essy van der Vlies

Facebook Ads bring transparency to politics, so we all benefit

Facebook Ads bring more transparency

Today in the UK, Facebook roll out Facebook Ads services to make all political adverts more transparent in an attempt to avoid political interference by third parties such as the Russian and Cambridge Analytica involvement in the 2016 presidential election.

Far from banning political adverts on what was originally a campus networking tool designed to be “social.” Facebook is still allowing political adverts to run providing Facebook with valuable advert revenues.

Political Ads. will now have the ability for the viewer to “Learn More” about the publisher.

Facebook Quote

“We see this as an important part of ensuring electoral integrity and helping people understand who they are engaging with,” said Richard Allan and Rob Leathern, EMEA Policy executives at Facebook.

“We recognise that this is going to be a significant change for people who use our service to publish this type of ad. While the vast majority of ads on Facebook are run by legitimate organisations, we know that there are bad actors that try to misuse our platform. By having people verify who they are, we believe it will help prevent abuse.”

The publisher will have had to upload ID to Facebook and have their address identified by post, not really stopping nefarious types from registering as a political party or organisation.

All of their adverts will be held in a public library for seven years.  Cynically, this transparency does provide Facebook with “get out of jail” cards as they can be seen as the independent platform provider rather than the mechanism to promote fake news.

A Brighter future using Facebook Ads

However, the real point to the story from a digital marketing perspective is that Facebook is bringing transparency to the platform because the power of the platform is so powerful it can potentially influence entire elections.

The good news for advertisers is that with increased transparency on political adverts and those who post them, that legitimate advertisers on Facebook are no longer tarred with the same brush as those subverting others.

This is further paving the way to more effective and trusted content on the platform.  If you want to know why your Facebook Ads may not be performing read this article on why your boost fails.

Why your BOOST is not working!

What could be easier, you write an eye-catching post on Facebook about your amazing  best selling product.  You hit the BOOST button to get it in front of huge numbers of Facebook users, for just a few quid and…… and….. and nothing happens!  Your promotion ends, you can see lots of clicks and engagement on your post but you didn’t make any sales… why?

Because you are missing the fundamental tenant of selling to cold audiences online… the fact that 3% of people are ready to buy but 97% are not, and even if they were, they are not ready to buy from you!

You have to nurture trust and knowledge in your product, your business and even possibly yourself, before somebody will make the decision to buy from you online from a Facebook Ad.

It normally takes between 6-9 “touches” with a customer before they are in the “ready to buy” zone and it is your responsibility to get the customer there.  Using a Facebook Boost is often just talking to 100% of the audience as if they were the 3% and hoping to convert a sale!!!  You may get lucky with some sales but just look at the math, if your audience is 100,000 you are going to be spending advertising pounds on reaching 97,000 people who would never buy from you at this stage and you can’t even identify the 3,000 individuals that may be ready to buy yet!  So you are paying to advertise to people who will never buy from you, hence the large cost with no results – even if your cold audience targeting contains your perfect demographic with interests in the sector you are in, you will still NOT be making sales!

Learning to communicate to the wider audience in a way which can lead them on a journey of understanding and positive exposure to your brand and offering is the key to starting an online sales funnel.  With this approach you will be able to generate more for your advertising budget and move prospects through the 6-9 touch points in a systematic and measurable way, leading to measurable and predictable sales conversions for the budget allocated.

Making sales online is not hard, it just takes experience and time.  It is similar to learning cricket, you can not expect to walk to the crease and hit a six the first time you bat.  You need to learn the game, develop a strategy and make sure each ball you hit contributes to the winning score.   This is also the secret of selling online, don’t assume one great advert on social media will transform your business, you need to develop sales funnels and conversion techniques over a period of time.

At Social Proof Media we provide the consultancy and services to build your sales funnels, saving you from waisting advertising money on Boosts and driving your online sales growth with an expert strategy.